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Our Leadership Team

Icon Team

Collectively we have founded businesses, helped establish and grow (and exit) venture-backed start-ups, won international awards for digital product design, led private equity turn arounds, managed billion-dollar business units at publicly-traded technology companies, and thoroughly enjoy what we are doing. Because we come from diverse backgrounds and experiences, we tend to see, approach, and tackle problems a bit differently. And people like what they are seeing..

Picture Wade

Wade Lowe

President

Wade is an executive top-line growth expert specializing in the development and execution of go-to market strategies for startup and medium size businesses. Wade has spent his 20 year career in revenue producing roles, starting as an individual contributor in large corporate environments to executive-level positions in medium-sized companies and startups. Most recently Wade was vice president of sales for BigRentz, where he and team grew annual revenue from $3.5MM to $35MM in less than 18 months. Prior to that, he has successfully built and led successful start-ups in the apparel and telecomm industries.

Wade’s philosophy on business is that business is fundamentally about people helping people; in short, a successful business is always about the people, the team and how well that team works together towards a common goal - this is especially when things are not going as planned. He believes this is when true success is measured, in the trenches. It’s easy to be “successful” when things are going well, but Wade believes that the true test of success is how a team performs when the opposite is true. Wade graduated from Catawba College in Salisbury, North Carolina.

Picture Tom

Tom Hunter

Founder/CEO

Tom is the founder and chief executive officer of Site Fuel. Tom is a long-time entrepreneur who has held senior revenue-producing roles in several companies. Prior to Site Fuel, Tom served in a senior sales management role at BigRentz, where he both led the organization in individual sales production and helped the team grow revenue 450%+ in 12 months to a $55MM run-rate. Tom also owned, scaled, and operated a print company and was a successful commodities broker.

Tom brings a strong sense of relationship-building to the team and is obsessed with helping the people around him achieve success; he is a formidable problem-solver and is at his best putting together deals that are truly win-win. Tom also serves on the company’s board of directors.

Picture Brandon

Brandon Huff

COO/CTO

As a senior global executive, Brandon has created, built, and rapidly grown consumer internet and B2B companies from $10M to $1.5B in annual revenue. Prior to Site Fuel, Brandon was President and COO of BigRentz, a venture-backed technology pioneer in the rental/construction space. Brandon also served as Vice President and GM at Yahoo!, leading the company’s global commerce division that included Yahoo! Autos, Shopping, Travel, and Homes, Personals, Jobs, and the company’s Small Business unit; he launched consumer and B2B internet innovations that drove 500MM+ monthly visitors and more than $1.5B in annual revenue globally. Before Yahoo!, he was COO and Head of Digital for Dwell Media, and earlier was co-founder and CEO of London-based Hero Media Corp; Brandon has served in several senior executive roles in venture-backed technology start-ups, private equity turn-arounds, and global leading technology firms.

Brandon currently sits on several company boards and advises young entrepreneurs as they look to build and scale their companies. He serves as an EiR at University of California in Irvine's Applied Innovation Center and also sits on the board of Courseworld.org, a US-based non-profit that seeks to improve access to world-class educational content. Brandon holds a BA from the University of Virginia; he also serves on the company’s board of directors.

Picture Tom

Tom Hunter

Founder/CEO

Tom is the founder and chief executive officer of Site Fuel. Tom is a long-time entrepreneur who has held senior revenue-producing roles in several companies.

Read More...

Picture Wade

Wade Lowe

President

Wade is an executive top-line growth expert specializing in the development and execution of go-to market strategies for startup and medium size businesses.

Read More...

Picture Brandon

Brandon Huff

COO/CTO

As a senior global executive, Brandon has created, built, and rapidly grown consumer internet and B2B companies from $10M to $1.5B in annual revenue.

Read More...



Picture Tom

Tom Hunter

Founder/CEO

Tom is the founder and chief executive officer of Site Fuel. Tom is a long-time entrepreneur who has held senior revenue-producing roles in several companies. Prior to Site Fuel, Tom served in a senior sales management role at BigRentz, where he both led the organization in individual sales production and helped the team grow revenue 450%+ in 12 months to a $55MM run-rate. Tom also owned, scaled, and operated a print company and was a successful commodities broker.

Tom brings a strong sense of relationship-building to the team and is obsessed with helping the people around him achieve success; he is a formidable problem-solver and is at his best putting together deals that are truly win-win. Tom also serves on the company’s board of directors.




Picture Wade

Wade Lowe

President

Wade is an executive top-line growth expert specializing in the development and execution of go-to market strategies for startup and medium size businesses. Wade has spent his 20 year career in revenue producing roles, starting as an individual contributor in large corporate environments to executive-level positions in medium-sized companies and startups. Most recently Wade was vice president of sales for BigRentz, where he and team grew annual revenue from $3.5MM to $35MM in less than 18 months. Prior to that, he has successfully built and led successful start-ups in the apparel and telecomm industries.

Wade’s philosophy on business is that business is fundamentally about people helping people; in short, a successful business is always about the people, the team and how well that team works together towards a common goal - this is especially when things are not going as planned. He believes this is when true success is measured, in the trenches. It’s easy to be “successful” when things are going well, but Wade believes that the true test of success is how a team performs when the opposite is true. Wade graduated from Catawba College in Salisbury, North Carolina.




Picture Brandon

Brandon Huff

COO/CTO

As a senior global executive, Brandon has created, built, and rapidly grown consumer internet and B2B companies from $10M to $1.5B in annual revenue. Prior to Site Fuel, Brandon was President and COO of BigRentz, a venture-backed technology pioneer in the rental/construction space. Brandon also served as Vice President and GM at Yahoo!, leading the company’s global commerce division that included Yahoo! Autos, Shopping, Travel, and Homes, Personals, Jobs, and the company’s Small Business unit; he launched consumer and B2B internet innovations that drove 500MM+ monthly visitors and more than $1.5B in annual revenue globally. Before Yahoo!, he was COO and Head of Digital for Dwell Media, and earlier was co-founder and CEO of London-based Hero Media Corp; Brandon has served in several senior executive roles in venture-backed technology start-ups, private equity turn-arounds, and global leading technology firms.

Brandon currently sits on several company boards and advises young entrepreneurs as they look to build and scale their companies. He serves as an EiR at University of California in Irvine's Applied Innovation Center and also sits on the board of Courseworld.org, a US-based non-profit that seeks to improve access to world-class educational content. Brandon holds a BA from the University of Virginia; he also serves on the company’s board of directors.